A Gentle Introduction to WooCommerce and Its Plugins
Ecommerce still only is a tiny fraction of all sales but has been rising steadily throughout the world. For instance, in Turkey e-commerce currently holds only 2.5 % of all commerce transactions but increase by 30% in every year. I cannot think of any business of any kind that has the luxury of ignoring the online world anymore. Those who just realize this fact but have questions such as “But where can we start?” “Will it be too expensive / require too much technical info to have an online shopping site?” “How could I manage it?”, these posts are for you. In a series of blog posts, I try to answer your basic questions about Ecommerce and CRM.
My first recommendation is to start with WooCommerce. It is a wonderful tool built on famous WordPress software and the best news is that it is open source and free just like its ancestor WordPress. I do not think it takes more than a day to make your online shopping site ready.
But having an operational site is only the beginning. E-commerce is a huge field. SEO, Online advertising, WordPress CRM, Ecommerce analytics, CRM plugin, security, Request a Quote, quote form template and all sorts of issues come next. If it is the first time you hear some of these words, don’t worry. Just keep following these blog posts.
For instance, after installing your WooCommerce site, you might have noticed that it is not fully satisfying your business requirements. You might be one of these sites selling mechanical parts and machine accessories and you desperately need the feature of requesting a quote so that the online customers could ask for a formal quote document for their needs. This feature is not coming directly with WooCommerce but the good news is that you can do it with request a quote plugin (i.e. Appsila WooQuote). Plugins or extensions could be downloaded again directly from WordPress plugin website and both free and paid versions are available. What sort of things can you do with plugins? All sorts of interesting things. For instance, you can have a free CRM for WordPress with quote templates and request for quote forms. You can have Ecommerce CRM with ecommerce analytics support.
Above, I frequently use an acronym; CRM, WooCommerce CRM or WordPress CRM. CRM stands for Customer Relationship Management. In my second post, I try to convince you why CRM is crucial for your e-commerce success and why it is so handy to integrate your WooCommerce site with the Ecommerce CRM.